The Attack Of Branded Content: Who Will Control TV On The Web? (TCTV)

I've got to admit, the concept of "branded content" on the Web makes me cringe. It is generally used to refer to Web videos created and packaged specifically for an advertiser . Maybe I am old-fashioned, but I like my videos created for the audience first, not advertisers. And yet, in the budding Web video industry, branded content is bringing in some serious dollars and even some serious talent ...

Web site calls for Colbert rally in D.C.

WASHINGTON, Sept. 4 (UPI) -- A new Web site is clamoring for U.S. television satirist Stephen Colbert to lead his own patriotic rally in Washington, D.C. Stephen Colbert - United States - Washington DC - Washington - Colbert Report

Web Impostors May Face Prison in California

Internet users pretending to be others could be prosecuted if Governor Arnold Schwarzenegger signs an "e-personation" bill

Site-Builder Wetpaint Makes One For Itself, Using the Demand Media Playbook

Do we really need another pop culture site? Sure, says Wetpaint CEO Ben Elowitz. His pitch: We'll build a better mousetrap -- one that covers ever flickering detail about the likes of "Glee" and "The Jersey Shore" -- using "data and science".

AOL teaming up with Ellen DeGeneres online to help boost Web traffic

NEW YORK - AOL is adding talk show host Ellen DeGeneres to its family of Web properties as it looks for ways to draw more people to its sites. The company will begin sharing traffic, content and promotions with the website for "The Ellen DeGeneres Show," starting Tuesday.